Marc Jacobs is renowned for his impressive use of social media to promote his eponymous brand. In February he opened the doors to his first pop-up shop where customers could make purchases using ‘social currency’ earned through tweeting pictures and using a hashtag.

He recently won the Coalition’s award for the best use of social media and it looks like he doesn’t plan on stopping any time soon.

Jacobs’ recently appointed two new creative directors to the sister brand Marc by Marc Jacobs; British designers Luella Bartley and Katie Hillier whilst Jacobs himself concentrates on his own line.

Hillier and Bartley seem to share Jacobs passion for using social media and are currently searching for the new face for the diffusion line over Twitter and Instagram.

On Wenesday evening Jacobs called to action aspiring models from all over the world asking them to submit a selfie using the hashtag #CastMeMarc.

There has already been a huge influx of submissions from professional models and amateurs alike, some good, some not so good and some downright hilarious. So if you’ve harboured dreams of becoming the next Kate Moss then don’t miss your chance! The competition ends on the 9th of April so get your selfies at the ready.


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