The life of Yves Saint Laurent is
suddenly garnering a lot of attention. Two films about his life are set for
release this year, both with permission from the fashion house, which seems
slightly strange. Why permit two films in one year, which might seem like
overkill?
We can only imagine that the
house is hoping for a rise in profits as a result: well-made films, which
explain the brand’s identity and history to an unfamiliar audience, can create
potential new customers. Someone who’s seen and loved a film about Yves Saint
Laurent the person is much more likely to buy a Saint Laurent lipstick, perfume
or bag than someone who doesn’t know very much about the label’s legacy.
The first film, simply titled Yves Saint Laurent, is already in cinemas and has mostly had mixed reviews.
From director Jalil Lespert, it focuses closely on the designer’s relationship
with Pierre Bergé, his co-founder and long-term partner. And with a backdrop of
glamorous parties, endless travel and immaculate fashion shows, it’s an enjoyable
reminder of what the industry looked like before digital technology arrived.
But several critics have pointed out that it simply doesn't have enough drama to keep audiences rooted to their seats for a full-length film. Yves was brilliantly talented, but a drug problem and tumultuous relationship is rarely enough to merit a biopic. What has been highly praised,
though, is Pierre Niney’s portrayal of the troubled designer. His transition
from awkward and introvert to narcissist success – fragile at all stages, due
to his manic depression – feels seamless.
Details are starting to emerge
about the second film, due for release in October, but there are no full
reviews yet. What we do know is that, despite it having backing from Kering,
who own the Saint Laurent house, Pierre Bergé has said that he would like to
stop its production. He tweeted “Two films on YSL? I hold the moral rights in
the work of YSL’s image and mine have authorised that of Jalil Lespert.”
Gaspard Ulliel (a Chanel model) will
play Saint Laurent, directed by Bertrand Bonello who, according to The Telegraph, wrote to Bergé to explain
why they did not seek his permission before starting work on the film. The
newspaper says they wanted real “freedom of expression” without any input from
the Saint Laurent co-founder.
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