Serial shoppers could browse TheOutnet on built-in iPads, or shop exclusive designer discounts from some of the biggest names in fashion. Lulu Guinness, Clements Ribeiro, Farhi by Nicole Farhi and Maria Francesca Pepe were all up for grabs. There was a room full of gorgeous, wear-forever coats from Joseph, as well Viktor & Rolf handbags and Vivienne Westwood dresses that had been cinched in at the waist.
Those with more of an eye on industry trends could attend one of the talks in the Vodaphone Lounge. On Thursday alone there was Hilary Alexander OBE (renowned British fashion journalist), Lulu Guinness and a presentation by Toni & Guy, explaining how they develop their key looks for the catwalk.
There were catwalk shows throughout the day, every day, showcasing designers such as Amanda Wakeley and Julien Macdonald, or illustrating the hottest trends for Spring/Summer 2014. Styled by TheOutnet, these trend shows focused on metallics, florals, lace and sports luxe, using labels like Alexander Wang and Peter Pilotto. We managed to grab a few pictures:
As the lights dimmed after the final show, guests picked up their Julien Macdonald tote bag and wandered out through the arches, stopping for one last photo against the Somerset House backdrop. But if you missed out this time it will be back next season, just like Fashion Week.