If you’ve yet to have the HI-LA-RIOUS experience of reading what has, so far, been released of the Kimye Vogue interview then I insist that you get your read on before we go any further… Funny stuff right?! Have you ever seen such fuss kicked up over the front cover of a magazine?
The thing is… it’s not just any magazine, its fashion’s Bible, its Vogue! Last week it was revealed that Vogue’s prestigious front cover slot was to be taken by none other than the queen of reality TV (and sex tapes) Kim Kardashian. The decision was met with uproar from Vogue readers, journalists and celebrities alike.
Buffy star Sarah Michelle Geller tweeted ‘Well….. I guess I’m cancelling my Vogue subscription. Who is with me???’ And it seems that plenty are; people took to Vogue’s website and Facebook page to express their opinions on the controversial choice.
One follower wrote ‘This Vogue cover signifies the month that Vogue became a Tabloid!! They have turned into US weekly!!’ Another follower Don Servillas commented; ‘Vogue readers deserve more respect than subjecting them to a cover of this most VILE and Vulgar couple who got famous for a SEX TAPE and personality disorder. It’s time for Anna Wintour to step down from Vogue.’
But it takes more than one miss-step to sink a ship as big as Vogue; over a century old and one of the most prestigious fashion brands of our time. Anna Wintour is hardly likely to have succumbed to naiveté about the cover’s reception, especially after 25 years at the helm of the magazine. Wintour is an incredibly shrewd businesswoman, at the end of the day and the decision to put Kimye on the cover suggests a shift in target audience towards a younger and more socially astute readership.
Because the fact of the matter is Vogue is surviving (just about) in a dying industry, print media is practically archaic whereas Kim and Kanye are part of the new world. They have a combined Twitter following of 30 million opposed to Vogues comparatively modest 3.6 million.
The article itself reads like some sort of sycophantic love letter written by Kris Kardashian herself with absurd lines like; “Anybody need anything?” asks the agelessly glamorous, apricot-skinned Kris, fluttering eyelashes as thick, long, and lustrous as a hummingbird’s wings.’ VOM!
E! Online compared the piece to a badly written creative writing project, adding that it read as if the reporter ‘wrote everything out, then went back and used right-click Microsoft Word Thesaurus to make it sound fancy’.
We’re interested to find out whether the Kimye cover will help Vogue shift a few more copies than usual; it’s certainly got people talking about Vogue. And at the end of the day if the copies don’t sell we’re sure the Kardashian-West clan will buy them all themselves!
What do you think of the new cover? Will you be cancelling your subscription?